二十四节气系列海报
Designer: Hongcen Chen
Year: 2021
为了加深公司品牌基因里的”东方美学“特性，品牌部按照中国自然节律变化的时间——廿十四节气，每个节气发布一张应时节气海报。
主要视觉元素选自公司精选室内设计作品的局部，插画采用矢量与写实结合的手法，搭配中式传统字体及一句跟该节气相关的传统诗句。
WJID is a Shanghai-based interior design firm recognized for its award-winning work and distinctive style rooted in “Haipai Oriental” aesthetics.
To further express the brand’s foundation in Eastern design philosophy, the branding team developed a poster series based on the 24 Solar Terms, an ancient Chinese calendar system tied to seasonal rhythms.
Each poster is released in sync with a specific solar term. The visual language combines cropped details from WJID’s selected interior projects, rendered in a mix of vector and realistic illustration styles, paired with traditional Chinese typography and a poetic line relevant to the season.
This series reinforces WJID’s cultural identity while offering a timeless visual narrative aligned with the natural flow of time.
整体字体以宋体为基准，宋刻本为主要风格。在边角和细节上做了“海派东方”的修饰。
The typography is based on the Song typeface, inspired by Song Dynasty woodblock prints, with refined details reflecting a “Haipai Oriental” aesthetic.